Hello, I’m Simona.
I’ve lived a full life, raising a child, experiencing love, facing loss, and rebuilding after major life changes. These moments shaped me and taught me lessons no book ever could. For over 20 years, I’ve led complex projects with trusted collaborators, supporting growth through thoughtful, personalized approaches always delivering extraordinary results that exceed both my own and my clients’ expectations. I’ve never stopped learning, continuously exploring new methods and blending the most effective ones into a practical, human-centered way of working. My mission is simple: to help people grow, feel seen, and feel supported, one meaningful step at a time.
Who We Are
We help people and organizations grow strategically, sustainably, and with purpose.
Growth that starts with People.
At the core of our work is a simple truth: growth happens when people feel seen, understood, and empowered. That’s why we don’t offer quick fixes or generic solutions. We offer clarity, connection, and actionable tools that drive meaningful change—from insight to implementation.
I’m Simona Istrate, founder and lead strategist. Over the years, I’ve guided leaders, teams, and individuals through change, complexity, and transformation in companies such as Banca Transilvania, Honeywell Garrett, Unicredit, Alstom, and Alpha Bank, among other leading organizations.
What I’ve learned is this: true growth doesn’t come from being told what to do. It comes from recognizing your own strength and taking full ownership of your direction.
We partner with businesses and people who are ready for real progress. No fluff. No formulas. Just smart, human-centered strategies that stick.
What We Believe
Curiosity
because better questions lead to better solutions
Adaptability
because no two paths to growth are the same
Ethics
because integrity is a non-negotiable
Empowerment
because real change starts from within
How We Work
Always
engaging
Whether you join us in person or online, your learning experience will be dynamic and interactive. We design each course specifically for the format, using its strengths to encourage curiosity, connection, and real participation.
Tools
you can
use
We respect your time. That’s why we focus on practical tools and strategies you can apply immediately. We introduce essential concepts but concentrate on what really matters, ideas that work in the real world.
Learning
that
sticks
We believe learning should be memorable. That’s why we build our sessions around real-life examples, hands-on exercises, and meaningful reflection. You won’t just understand the concepts, you'll know how to use them with clarity and confidence.
Designed
with
you in mind
Every part of our approach is shaped by the people we work with, your goals, your challenges, your context. We adapt our content and delivery to make sure what you learn feels relevant, personal, and empowering.